LAST night London unfurled the red carpet for the THIRD time this week.
And fashion mad Rihanna made sure that the Brits' carpet was every inch as glamorous as the BAFTAs and even the Elle style awards.
The Barbadian babe chose a psychedelic Christian Dior Couture prom dress - costing in excess of £10,000 - to attend the music awards, teaming it with patent stilettoes and a neat bob.
And she wasn't the only one to use eye-popping colour to cause a style statement.
Cheryl Cole channelled a gothic glam look in a shimmering Stella McCartney backless gown accessorised with nude Christian Louboutin heels and a £1000 Alexander McQueen knuckle duster bag.
Alesha Dixon's dodgy 'rock chick' look was more night at the Ritzy than red carpet fabulous.
Wild child Avril Lavigne failed to set any pulses racing in her fringed LBD, which made her look skinny and young rather than rocking.
And Heidi Range and EastEnders' star Preeya Kalidas proved that it's almost impossible to pull off a catsuit.
Presenter Tess Daly teamed her purple halterneck dress with a cute Heidi hairdo and silver accessories.
Pussycat Doll Kimberly Wyatt also opted for a mini - in a simple brocade lace dress and nude stilletoes.
Arrivals ... Corinne Bailey Rae and Pussycat Doll Kimberly WyattAFP/AP
Corinne Bailey Rae brightened up a chilly evening in a purple puffball dress and YSL clutch bag.
Redhead Paloma Faith was the first to buck the micro mini trend, channelling old school glamour in a Vivienne Westwood floor-length column dress teamed with satin opera gloves and an oversized bow that only she could get away with.
Jessie J showed off her fabulous legs in an emerald green Vivienne Westwood micro dress and statement tights.
Leggy ... Jessie J
Ellie Goulding opted for floor sweeping Westwood but was swamped in a shapeless cream satin frock.
And sexy soprano Katherine Jenkins chose a green printed corset dress by the fashion dame.
Eliza Doolittle chose a £2000 body-skimming knitted dress by LFW favourite Mark Fast - wearing it back to front and teaming it with sky high colour block wedges.
Knitted number ... Eliza Doolittle AP
Performer Adele played it safe in a beaded black dress and pumps - but we loved her glamorous make-up, including some serious false eyelashes.
Black outfits ... Adele, left, and Rumer
Ex Atomic Kitten Liz McLarnon played it safe in a black shirt dress teamed with a pretty fishtail plait.
Joker ... Johnny Vaughan with Lisa Snowden
While model and presenter Lisa Snowdon ramped up the red carpet colour, choosing a lime green assymetric frock that made the most of her pretty, tanned pins.
Party time ... Hofit Golan, Fearne Cotton and Emma Willis
Unfortunately playgirl Kayla Collins made a faux-tan boo boo, completely mismatching the colour of her face and legs in a sexy ballerina style dress.
Radio 1 gals Jo Whiley, Sara Cox and Annie Mac arrived en masse looking cool and comfortable.
While fellow DJ Fearne Cotton caused a stir among the snappers with her almost see-through Alice Temperley dress.
